Apple Music boasts over 100 million subscribers worldwide, offering artists access to a massive, diverse audience. By distributing music on this platform, artists can reach listeners in over 165 countries, significantly expanding their fanbase.
Apple Music prioritizes high-quality audio, offering lossless and spatial audio with Dolby Atmos for an immersive listening experience. This ensures that an artist’s work is presented in the best possible sound quality, which can resonate deeply with fans who value production quality. The platform’s seamless integration with Apple devices, including iPhones, iPads, and MacBooks, provides a user-friendly experience, encouraging listeners to engage more frequently with an artist’s music.
Apple Music offers competitive royalty rates, paying artists per stream with a model that supports both established and emerging talents. Unlike some platforms, Apple Music doesn’t rely heavily on ad-supported tiers, meaning artists earn from subscribers who value music enough to pay for it. Furthermore, integration with Shazam and Siri can drive discovery, potentially increasing streams and revenue as fans find music through voice searches or song identification.