YouTube Music taps into YouTube's enormous ecosystem, boasting over 125 million Premium and Music subscribers as of 2025, with projections to reach 1 billion users by 2026. Artists can distribute their music to a global audience, including free users who access ad-supported content, significantly expanding their fanbase. The platform's integration with YouTube allows for cross-promotion through music videos, live sessions, and user-generated content, enhancing discoverability and viral potential.
YouTube Music offers high-quality streaming with features like offline downloads, background playback, and personalized recommendations for Premium users. Its seamless integration with Google services and devices, such as Android phones, smart TVs, and Google Home, provides an intuitive experience that keeps listeners engaged. Artists benefit from this by having their music featured in algorithmic playlists like Discover Mix, helping new fans find their work effortlessly.
YouTube Music provides competitive royalties. Artists earn from ad-supported free streams, Premium subscriptions, and Content ID claims on user-generated videos, which can add up significantly with high view counts. This multi-faceted revenue model supports both emerging and established artists, especially those leveraging video content for additional income.